NG Slot Weekly Update | July 27

Google Ads Performance

Spend

$10,224

$10,224.40

Clicks

34,996

Impressions

1.7M

1,700,309

CTR

2.06%

Avg. CPC

$0.29

App Installs

12,965

CPI

$0.79

Purchases

Campaign	Spend	Clicks	Installs	Purchases	CPI
NG Slot Android Campaign 2026	$4,670.52	17,236	11,066	—	$0.42
NG Slot iOS Campaign 2026	$5,553.89	17,760	1,899	47	$2.86

Google Ads Changes This Week

Reviewed and confirmed Android conversion tracking; purchases are being reported correctly
Pursued appeal of iOS ad disapproval under social-casino policy and coordinated regaining campaign control

Punt Campaign Launch: New Platforms

Meta Ads Reddit Ads Bing Ads TikTok Ads Snapchat Ads

Created Punt Traffic Campaign on Meta Ads
Created a dedicated Reddit Ads account for Punt (separate from the NG Slot Reddit account) and launched a Traffic campaign for app promotion
Created Punt Bing Ads campaign
Created Punt TikTok campaign
Created Snapchat account and Traffic campaign for Punt

Email Marketing

Re-engagement Email Campaign: "Your Luck Deserves Another Spin"

Content / Creative

Converted vertical video into horizontal format for ad placement compatibility
Created Vibe Ads for NG Slot
Designed Reddit Ads and Meta ad creative assets for both Punt and NG Slot campaigns

CRM / Automations

Created August push notification campaigns in Firebase; retention and re-engagement campaigns queued
Set up ClickSees fraud protection for ad accounts and provisioned enterprise account access
Launched active ad campaigns after completing all preparation and coordination with the NG Slot team

Website

Created separate Reddit Ads account for regular NG Slot campaigns (distinct from the Punt Reddit account)

What We Need From You

Please schedule a call to go over integrating your CRM with the Melleka App for existing players workflows

Please give us your feedback on the re-engagement email campaign shown above